Quick look at Apple’s 2010 Q1 Earnings

January 25th, 2010 § 0

Once again, Apple has proven that great products, great service and brilliant innovation can make your business profitable. Some comments about what was issued in their press release:

“If you annualize our quarterly revenue, it’s surprising that Apple is now a $50+ billion company,” said Steve Jobs, Apple’s CEO. “The new products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about.”

Mind you, Apple is a company with no debt.

Apple sold 3.36 million Macintosh® computers during the quarter, representing a 33 percent unit increase over the year-ago quarter. The Company sold 8.7 million iPhones in the quarter, representing 100 percent unit growth over the year-ago quarter. Apple sold 21 million iPods during the quarter, representing an eight percent unit decline from the year-ago quarter.

The 33 percent increase is very impressive given the current economic climate. Plus, the 100 percent unit growth in iPhones is phenomenal. This growth was accomplished in spite of increased competition from other handset makers such as Verizon’s BOGO sale on Blackberrys. Analysts and pundits will try to spin this as “disappointing” or “lackluster” but that’s in comparison to pie-in-the-sky fairy tale (aka “bullish”) projections. Lastly, the decline in iPod sales was to be expected. Their isn’t much more room to grown. But the silver lining to this is that the iPod touch sales increased 55 percent YOY.

“We are very pleased to have generated $5.8 billion in cash during the quarter,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the second fiscal quarter of 2010, we expect revenue in the range of about $11.0 billion to $11.4 billion and we expect diluted earnings per share in the range of about $2.06 to $2.18.”

I would be very happy if I generated with $5.8 billion in cash, too. The takeaway here is that I like their guidance. It doesn’t seem as overly conservative as past guidances.

Overall, as an Apple has a lot to crow about. I’m glad I own some shares. And I can’t conclude this post without saying that I can’t wait until this Wednesday.

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