February 24th, 2010 §
A great and insightful post. To me, this is the heart of the author’s treatise.
For a design process to produce an extraordinary product, two conditions must be met: stakeholders and participants must unequivocally accept that they aren’t designers, and trust the real designers’ abilities.
It took me years to realize that. This is why I expect a new client to be able to clearly articulate who his target audience is during the discovery process. If he can’t identify that, then your hiring me is a waste of effort and time because energies are going to be wasted crafting something for the wrong target.
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February 24th, 2010 §
Finally, a post that comes to a sensible conclusion as to why Apple’s iPhone and forthcoming iPad doesn’t allow third-party multitasking.
I’m so glad Apple doesn’t cave into the demands and cries of their loudest customers…the geek superuser. If they did, none of the amazing products that they create would have never come into existence. For some reason, really, really smart people don’t understand the complexity behind simplicity.
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February 22nd, 2010 §
It appears that Apple has launched a series of new iPhone television commercials last night. What’s interesting about them is that they obviously use younger voices in the voiceovers. In the past, without even having to look at the television, I knew an iPhone ad was playing — instant recognition. But with these ads, once I heard them mention iPhone I looked up because I thought the commercial was originally for something else. I don’t know if it’s good or bad, it’s just different. I’m assuming that they’re using different voices and scenarios to appeal to a younger demo. It’ll be curious to see if they are aiming at targeting specific subsets of users.
You can view the commercials here.
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February 5th, 2010 §
Plain and simple.
Be on time.
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