Bring It On
As with any skill, one must keep in practice to insure that the skill doesn’t diminish and become useless. Painters, musicians, dancers, writers, lawyers, doctors — they all must stay on top of their craft to be competent, capable, and hopefully very good at what they do. The same applies to entrepreneurs and business owners. They must perfect their craft of building and running successful businesses.
With that being said, my friends and colleagues at Brain Rain Solutions a decided to issue a challenge to see how skillful we are at launching a product. The caveat is this — we only have 48-hours to build a site for this product. Whoever can make the most money from their endeavor for a week following the launch will be declared the “winner.”
Since I am a print designer by trade, my product will be print oriented. I will be launching AwesomeBirthdayPosters.com.
People love celebrating birthday milestones (Dirty 30, Sweet 16, Fun 21) and after passing the age of 21, they happen every five years starting at the age of 30. People also love tactile things. E-cards (do people still send those any more?), text messages, and Facebook posts wishing one happy birthday are nice, but they don’t beat an actual message that you can frame.
AwesomeBirthdayPosters.com is here to facilitate sending that loved one a unique printed message he or she will cherish. The idea is this — go to the site, select the age of the person receiving the poster, and enter the reasons the poster recipient is special. A few days later, a custom-printed commemorative poster will be delivered.
Getting It Done
Successful products, well, successful anything is usually the result of careful planning and flawless execution with a bit of excellent timing. Since the challenge is a 48-hour challenge, the time to complete everything is compressed. But, thankfully, there will be time to iterate should the product prove to be something people would like to buy.
I’ll be providing updates as I go along to provide readers with some insight into how we tackle challenges like this. Now it’s time to get to work on step 1. Planning.